Uara Tauhokohoko Mākete - Value Chains & Market

Get a real-world look at the steps food takes from whenua to kai, and how each stage can add value, not just profit. Learn how Māori growers and producers can express whānau values, tikanga, and kaitiakitanga in the way food is grown, processed, and sold.

You'll find simple explanations for food value chains and supply chains, plus ways to boost quality, tell your story, and build market trust. See how local businesses like Manawa Honey use their connection to te Taiao and tikanga to create a top global product.

You'll also find practical ideas: from digital tools for transparency to certification, cultural storytelling, and partnerships. This is for anyone keen to add value, share their whakapapa, or strengthen their food business with strong foundations in te ao Māori.