What’s more important to farmers - fairness or maximising production?

This research explores what matters more to farmers: fairness or maximising production. It shows that farmers care deeply about how burdens, like sustainability targets, are shared among them.

Many farmers support limits that might lower production if they feel the burdens are fairly spread. For example, farmers believe those struggling financially should get easier targets, while those not putting in effort should face tougher ones. The findings stress the importance of fairness in any sustainability discussion.

Understanding farmers' views on fairness can lead to more effective sustainability practices and better cooperation in the farming community.